Stephanie Vance
GFB
22 September 2026
322
eBook - PDF
Fantasy
ARC via NetGalley
The afterlife’s most profitable innovation? Renting souls to the living.
Tiffani Lutatio, a top salesfiend for Hell's Soul Exchange, needs 142 more rentals to claw her way into Hell's C-suite—with Fred, her fire-breathing dachshund, in tow. But in her rush to the bottom, she accidentally rents out a porn star’s recalled soul, violating one of Hell’s commandments. To retrieve it before Hell’s Information Agency finds out and stops her promotion, Tiffani must accept a humiliating bargain: Grant her customer three favors.
In present-day Portland, Oregon, where demons and angels haunt dive bars alongside the living, Tiffani and her band of misfit celestials and delinquent mortal teenagers stumble onto Hell’s most classified secret. There’s something far more dangerous for her career than even Hell’s worst demon: a conscience.
Soul Proprietor was a book with a super-fun premise, which is what caught my eye and prompted me to request it for review. I really liked the idea of renting out souls after death; however, I was a little disappointed we didn't get to see a bit more of how it worked for those renting the souls rather than focusing almost completely on the seller's side of things. Tiffani was potentially a great heroine, but I never fully connected with her in the way I would have liked. The plot was fine but also fairly easy to anticipate. On the plus side, I enjoyed Vance's tongue-in-cheek application of modern-day bureaucracy to both Heaven and Hell; that worked really well and often made me smile. In the end, I am giving this book 3.5 stars. It features a great story idea, but the way that idea made it onto the page didn't work for me in all aspects; I kept finding myself wanting a little more depth and suspense along the way. That said, if you like light, quirky fantasy that leans more towards the cosy-humour side of the genre, this one is probably worth checking out.
I received this book as a free eBook ARC via NetGalley in exchange for an honest review.

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